AT&T THANKS

THE WORK

Integrated Loyalty Campaign: Branding, Messaging, CRM, Events, Partner Marketing, Broadcast, Social

CHALLENGE

Help AT&T Stand out in a sea of “more is more” loyalty programs as a latecomer in an increasingly competitive mobile market.

SOLUTION

Appeal to both head and heart, with authentic, benefit-led storytelling that breaks from the frenetic, transactional vibe of others in the space.
Partner with strategy, and then later the client to dream up, pitch, and produce ideas for channel-unique perks and events,
such as “Star for a Day” social sweepstakes, while nailing the fundamentals of user experience with redesigned content flows that
made it easier to take advantage of all AT&T THANKS has to offer. Pull out every stop to proactively create and sell-in the
agency’s first-ever broadcast spot with AT&T, an account milestone that was much celebrated by all.

RESULTS

Not only did the relaunch of AT&T THANKS exceed client KPIs, it took the client-agency relationship to the next level, from
digital vendor to loyalty trend prognosticator and trusted business partner.

ROLEs & CONTRIBUTIONS

Creative Direction; Scripting; On-Set Art Direction & Production Design