/
1
2
3
4
·
·
·
·
National Promotional Campaign: Streaming & Traditional Radio
Get guests in seats for Bonefish Grill, a growing national restaurant chain—and get them eating the right dishes at the right price points
once they were there—with a series of spots category-busting and clever enough to capture commuter’s attention during their daily drive.
Choose the right talent, then let them do their thing, with flexible, modular scripts that kept up with changing price points and
product promos while allowing ample room for repetition. We worked with a sound designer to give the critical first few seconds of each spot
a live and in-the-moment feel so listeners who were expecting a commercial were caught off guard and therefore less likely to turn the dial.
The rest is radio history. (Not really, that just sounded nice.)
The promotion was a success, with guest count and sales in target regions seeing a bump and the agency signed on to create more
spots in the same vein.
Associate Creative Director, Copywriter; On-Set Talent Direction