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Integrated Perception Campaign: Social, Video, Display, Custom Editorial, Audio, Email
Win new customers and keep old ones by showing there’s more to Fire TV than just blockbuster TV shows and movies.
“Whatever you’re into, it’s on Fire TV” uses UGC, viral, and influencer clips as creative building blocks for a campaign
that elevates Internet-forward and niche content in the one space Fire TV can own and dominate: America’s living rooms.
Improved brand lift (awareness, recall, consideration)
Creative Direction; Creative Strategy, On-Set Art & Talent Direction