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Give Maybelline’s flagship website a fresh look and feel while providing easy access to its exponentially growing library of content.
Start by optimizing the site’s most critical copy components: navigation, taxonomy, and search. Collaborate with UX and Strategy to develop a naming structure and tone of voice that are flexible enough to scale, yet innovative for their kind. Iterate, then iterate some more until every label, header, and button are just right. Top it off with some bonus ideas and naming for Maybelline’s street style blog, NYC 365, with a proof-of-concept photoshoot shot right on the agency doorstep, because fast and scrappy is how we roll.
The client was full of praise for the new site, which got written up in The New York Time and won several industry awards.
Copy; Content Strategy; Naming; UX Writing