AbOUT
I'm Erin Bradley, an award-winning creative director, published author, and human living in Brooklyn. I turn data and cultural insights into stories and experiences that help beautify, define, and give new life to some of the biggest brands in the world.
✷ Recent projects & wins ✷
A Spring Break campaign for travel brand Get Your Guide featuring custom-crafted concepts and ideation for Gabrielle Union, Brooklyn Beckham, and Derek Hough. Here’s a little taste.
A Sensorial Thrills campaign for Dove body wash chock-full of vibey ASMR and tactile, visually rich content that regularly went viral, often with little to no paid support. Take a peek.
Macro and always-on creative for Pepsi’s Pure Leaf iced tea featuring breakthrough creators not typical for the brand or category. Here’s just one.
Creative direction, development, and strategy on winning pitches for Ulta Beauty, StitchFix, and Listerine, among others.
BACKGROUND
Born in Detroit, I’ve spent most of my career in New York City, working agency-side in roles like creative director, copywriter, content lead, and brand manager.
I’m also a freelance journalist whose work has appeared in places like The Daily Beast, Buzzfeed, and The Huffington Post and the author of a dating book praised by writers from The Daily Show.
BELIEFS & APPROACH
I believe in making work that works. By that, I mean it answers what’s being asked, is backed by insights and data, gets attention, and sparks discussion. My style is culture-driven, people first, and relentlessly resourceful.
skills & expertise
Creative Direction; Concepting; Campaign Development; Creative & Content Strategy; Branding; Social Media; Content Creation; Copywriting; Scripting; Data and UX-Centered Design Principles; On-Set Art Direction; Employee Mentoring and Management; Adobe Creative Suite; Content Management Systems, Cloud-Based Collaboration Tools
select clients
Amazon, Disney, Unilever, T-Mobile, Microsoft, AT&T, Bacardi, Ford Motor, A&E Networks, Hugo Boss, Pepsi, Maybelline, Mastercard, Four Seasons Hotels and Resorts, TED Talks
awards
ADDYs, Effies, Webbys, a Bronze Cannes Cyber Lion, and an agency award for “Employee with the Best Sense of Humor Under Pressure” that’s probably my favorite one of all.
GET IN TOUCH
718.909.3411